Showing posts with label DAAD. Show all posts
Showing posts with label DAAD. Show all posts

Saturday, October 11, 2008

Writing to the audience

One of the most basic pragmatic points of writing is tailoring the language one uses to one's intended audience. I would use different words in a text book for first graders than in a paper sent to a scientific journal, even if the exact same concept was being communicated. I have to estimate the assumptions, interests, background knowledge, tolerance for jargon and a host of other parameters about my readers in order to write in the most useful voice and tone.

This becomes a problem when I don't know who my audience is. I am applying for a DAAD research grant, and while I know I need to submit four copies of my proposal, I have no information on the four people who will be reviewing it. They may be four evolutionary biologists, in which case I would like to write a fairly detailed and technical proposal, using all the appropriate terminology, so as to show that I know my topic and have detailed plans. They may be four non-biologists, but still natural scientists. They may be social-scientists, or a mix of academics from all fields. They may be (although I doubt it) four German first-graders, in which case I would write a very different proposal. But as I don't know who they are, I have been trying to write a proposal which is appropriate to all of these groups, and finding it nearly impossible. How does one write an audience-neutral grant application?